Redbubble is a three‑sided global online marketplace where independent artists upload their designs and creative works and, only when it is ordered by a Customer, the product is produced on demand by one of a network of third party fulfillers.
More than 399,000 independent Artists currently use the Redbubble platform. Artists have earned a total of $44.1 million through sales on the Redbubble marketplace since its launch.
Since its launch, more than 4.2 million Customers from over 196 different countries have shopped on Redbubble, finding designs and creative works that reflect their individual interests, passions and creativity. In total, these Customers have purchased over 1.9 million different designs and creative works.
Redbubble currently works with 12 fulfillers in the United States, the United Kingdom, Europe, Australia and Hong Kong. They operate 18 different production centres to fulfil the 51 different product types currently sold. The number of fulfillers and production centres working with Redbubble continues to increase, improving local sourcing and reducing delivery times for Customers.
Redbubble’s business model differs from the average retailer or online store because of the vast range of available designs and creative works made possible by the independent Artists who sell in the Redbubble marketplace. Redbubble appeals to consumers who are seeking affordable, distinctive and high‑quality products. With consumers increasingly wanting to express their personal style and demanding customised experiences, Redbubble is strongly positioned for growth.