Founded in 2006, Redbubble is a global online marketplace (redbubble.com) powered by independent artists. Redbubble’s community of passionate creatives sell uncommon designs on high-quality, everyday products such as apparel, stationery, housewares, bags, wall art and so on. Through the Redbubble marketplace, independent artists are able to profit from their creativity and reach a new universe of adoring fans. For customers, it’s the ultimate in self expression. A simple but meaningful way to show the world who they are and what they care about.
Redbubble is a three‑sided global online marketplace where independent artists upload their designs and creative works and, only when it is ordered by a customer, the product is produced on demand by one of a network of third party fulfillers.
More than 600,000 independent artists currently use the Redbubble platform. Artists have earned a total of $100 million through sales on the Redbubble marketplace since its launch.
Since its launch, customers from approximately 200 countries have shopped on Redbubble, finding designs and creative works that reflect their individual interests, passions and creativity. In 2017, customers purchased approximately 1.8 million different designs and creative works, on 5.0 million unique items.
Redbubble currently works with 15 fulfillers in North America, the United Kingdom, Europe, Australia and Hong Kong. They operate 28 different production centres to fulfil the 66 different product types currently sold. The number of fulfillers and production centres working with Redbubble continues to increase, improving local sourcing and reducing delivery times for customers.
Redbubble’s business model differs from the average retailer or online store because of the vast range of available designs and creative works made possible by the independent artists who sell in the Redbubble marketplace. Redbubble appeals to consumers who are seeking affordable, distinctive and high‑quality products. With consumers increasingly wanting to express their personal style and demanding customised experiences, Redbubble is strongly positioned for growth.