Red Bubble Annual Report 2022

Active members unique members who visited either the web or app platform while logged in at least once during the period. Annual purchase days frequency of purchase made by customers over a 12 month period. Bubbler a Redbubble Group employee. Constant currency reflects the underlying growth before translation to Australian dollars for reporting purposes. Redbubble sources about 91% of its Marketplace Revenue in currencies other than Australian dollars. TeePublic sources about 88% of its Marketplace Revenue in US dollars. Content library based on indexable content across both Redbubble and TeePublic. To classify as indexable content. the work must be in a published state and available on at least one product, and the artist must be active and payable. COGS Cost of Goods Sold DDA delivery date adjustment Existing customers customers that have purchased already in the 12 months prior; does not account for overlaps between Redbubble and TeePublic. GPAPA Gross Profits after Paid Acquisition Gross Transaction Value (GTV) Gross Transaction Value less Taxes and Artist Revenue is equal to Marketplace Revenue. Marketplace Revenue (MPR) Total Revenue less Artist Revenue (i.e. margin). Reactivated customers customers that have purchased before, but not in the previous 12 months; does not account for overlaps between Redbubble and TeePublic. Repeat purchases based on repeat Marketplace Revenue earned from purchases made by repeat customers who have previously purchased, regardless of the date of their initial purchase. Selling artists currently active artists (i.e. not suspended or deleted) who sold a currently published work during the period; does not account for overlaps between Redbubble and TeePublic. Unique customers defined as an unique email address; does not account for overlaps between Redbubble and TeePublic. Units every item in an order counts as one (i.e. an order with 2x stickers and 1x t-shirt will count as 3 units). Glossary of Terms Directors Anne Ward (Chair, Non-Executive Director) Martin Hosking (Non-Executive Director) Ben Heap (Non-Executive Director) Jennifer (Jenny) Macdonald (Non-Executive Director) Greg Lockwood (Non-Executive Director) Chief Executive Officer Michael Ilczynski Company Secretaries Corina Davis (US) Martin Bede (Australia) Registered Office Level 12, 697 Collins Street Docklands VIC 3008 Australia Share Register Link Market Services Tower 4, 727 Collins Street Melbourne VIC 3008 Australia Auditors Ernst & Young 8 Exhibition Street Melbourne VIC 3000 Australia Bankers Citibank, N.A. Stock Exchange Listing Redbubble shares are listed in the Australian Securities Exchange (ASX listing code: RBL). Redbubble has a Level 1 American Depository Receipt (ADR) facility trading in the Over-The-Counter (OTC) market in the United States and is managed by The Bank of New York Mellon (ADR Code: RDBBY) Website Redbubble.com and TeePublic.com Investor Centre Shareholders.redbubble.com Corporate Information 98 Redbubble – Annual Report 2022 99 Redbubble – Annual Report 2022

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