Red Bubble Annual Report 2022

Environment, Social and Governance Continued Waste management The Redbubble Group business model has been designed to minimise waste and we are holding ourselves accountable by signing up for measureable waste and emissions reducing targets. As a digital marketplace, customers view products online rather than driving to a physical store, and third party fulfillers manufacture products on-demand, which keeps waste to a minimum by eliminating pre-printed, unsold stock. Carbon emissions The delivery of products from third party fulfillers to customers by third party shippers produces emissions. Fortunately, on our marketplace, the majority of third party fulfillers are located in the same regions to which they ship. For the fourth consecutive year, Redbubble Group has offset the emissions from marketplace shipments through 3Degrees. This initiative has been positively received by artists and their customers. The details of the 2021 purchases are listed on the Redbubble Social Responsibility pages. We track the emissions offset by calendar year. Product quality High quality products last longer, reduce waste, and result in fewer emissions from product returns. We set clear expectations with third-party fulfillers to continually improve their product quality with the aim of reducing returns and reprints to minimise waste. In FY2023, we will continue to emphasize product quality in pursuit of our 2025 target to reduce product returns by 15% to the marketplace. 15% Reduce waste across our marketplace, with a focus on reducing product return rate by 15% from 2021 baseline Net zero Scope 1 and 2 emissions and net zero marketplace shipping emissions ESG Strategy Targets 100% of third-party fulfillers aligned to our Social Responsibility Manual 100% increase in total artist revenue ESG Strategy Targets Planet Every company, Redbubble included, has an imperative to identify ways - whether through direct control or influence - to positively impact the planet. We recognise - even with the smaller footprint of a print-on-demand marketplace - that third parties who participate in our marketplace create waste and emissions. Even though Redbubble does not own or control the independent businesses who produce or ship products sold through our marketplace, we feel we have a responsibility - emboldened by our stakeholders - to minimize the overall impact of our marketplace on the environment. It’s what led us to offset the emissions created by third party carriers for over four years. Prosperity Redbubble Group aims to empower and protect people who design, sell, make and use products from our marketplace. Our business unlocks opportunities for artists by connecting them with their customers on a global scale. In doing so, we support artists to raise their profile and grow their businesses. These economic benefits extend to third-party fulfillers that manufacture and deliver products to the artists’ customers. Artists and their customers care about the work that we do and choose our marketplaces because they believe in our mission and the opportunities we create for artists. This business model enables our work to support SDG 8 Decent Work and Economic Growth by providing meaningful work opportunities to small independently-operated businesses. Our mission to bring more creativity into the world would not be possible without the highest standards of integrity. All marketplace users are expected to behave in a fair and ethical way, and we extend these expectations to the third-party fulfillers who participate in our marketplace. We expect high standards of sustainability, quality and integrity through the entire community of marketplace participants. Artist empowerment The Redbubble and TeePublic marketplaces empower artists by providing them with a reputable platform to design and sell products printed with their art. Our global artist marketplace is open to all and celebrates work from every voice. We have dedicated services to support artists on both Redbubble and TeePublic, including account support, early access to new product choices for their shops, and access to online trend reports. To increase the value of our platform to artists, we provide artists with online tools so they can advertise their products on third-party ad platforms and their social media accounts. We pay close attention to cultural moments (such as Black Lives Matter) and causes (such as the conflict in Ukraine) to identify opportunities to showcase artists whose work aligns with these moments. We are proud of the work we do to support artists; however, we recognise that there are opportunities for improvement. We want to support our artists to earn more, and we have set the ambitious target to increase artist sales on our marketplace by 100% by 2025. To support our artist community, we work continuously to ensure that our marketplace only hosts original and high-quality work. We have extensive proactive measures in place and collaborations with many global brands worldwide to remove fraudulent, infringing, and low-quality content, and this is an area that we will continue to invest in and scale as the marketplace grows. Supply Chain Sustainability Redbubble Group does not own or control the third party fulfillers who produce the products sold on the marketplaces. They are independentlyoperated businesses located around the world, the vast majority of which are small businesses. However, we set clear expectations with fulfillers that only businesses who comply with the law, respect human rights and provide safe and inclusive workplaces may participate in our marketplace. Intertek, an independent auditor conducts social responsibility audits for the marketplace as a part of the approval process to participate in our marketplace. The audits are focused on assessing workplace conditions. At July 2022, 42% of third party fulfillers have completed their audits with Intertek, with an expected completion rate of 100% later this year. Key metrics • Total number of independent third party fulfillers: 33 • Emissions and offsets from marketplace shipping: 6,949 Metric Tons • Product return rate: 1.3% (CY22) Key metrics • Total number of selling artists: 809,000 • Total artist revenue: $91 million • 100% of third party fulfillers signed the Social Responsibility Acknowledgement Form Governance Corporate Governance The Redbubble Board is committed to promoting a culture of integrity, ethical behaviour and respect. The Board strives for the highest governance and risk management standards. To succeed in the Group’s mission and purpose – to bring more creativity into the world in a fair and ethical way, the Group relies on strong governance practices to help it navigate rapidly evolving regulations and stakeholder expectations. 23 Redbubble – Annual Report 2022 22 Redbubble – Annual Report 2022